7月20日，《中國日報》海外版報道天津誕生的喻戶曉的天津鋼筆水廠商鴕鳥老字號通過文創產品、以及開發打入海外市場實現復興。天津商業大學管理學院市場營銷系主任劉穎教授對鴕鳥鋼筆水通過文創產業助力海外市場拓展、復興老字號給與觀點性評論。
報道相關內容如下：
Ostrich Ink says global expansion to propel sales growth
By YANG CHENG in Tianjin
yzngcheng@chinadailycom.cn
Liu Ying, director of the Department of Marketing,Management School, the Tianjin University of Commerce, said Ostrich's expansion into the overseas market showcases its unwavering dedication and the high quality of its products, while its valuable artistic innovations cater to the growingglobal market demand. "The cultural innovation products embody the poetic and picturesque beauty of Chinese traditional art, inspiring artisticemotions in consumers," Liu said.
“We anticipate that more Chinese products will enhance their visibility amid a resurgence in traditional Chinese art, integrating artificial intelligence and digital techniques to showcase the allure of Chinese art," she added.
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